Amazon to Start Delivering Booze in Under Two Hours

By May Wilkerson 09/02/15

Amazon is the latest company to jump onto the alcohol delivery bandwagon.

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Technology is making it easier for drinkers to get their poison as soon as possible, and without ever having to leave the house.

The latest company to jump on the home delivery booze trend is Amazon, which will soon begin delivering wine, beer, and liquor to US customers in under two hours, the company announced this week.

The plan is part of the retail giant’s high-speed delivery service Prime Now, which delivers certain household items in one to two hours from local warehouses, or “hubs.” Prime Now is a speedier version of Amazon Prime, a membership program which delivers a range of items for free, in under two days, at a cost of $99 a year. The program has been hugely  popular, with an estimated 40 million users across the globe.

But demand for daily or hourly delivery is growing rapidly. Alcohol, of course, is an item many customers don’t want to wait for. The company will begin testing high-speed booze delivery in Seattle, home to the company’s headquarters, and could soon expand the program to other major cities.

Companies like the Boston-based app Drizly have already cashed in on the market for instant booze delivery, by connecting buyers to local liquor stores willing to deliver. The makers of Southern Comfort recently announced they would be mailing their whisky-flavored liquor to customers’ doorsteps via drone.

But Amazon would be the first major company to sell a range of alcohol products directly to their customers and then deliver them to their doorstep, all in the time it takes to watch a couple episodes of Mad Men.

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May Wilkerson is a writer, comic and Managing Editor @someecards. Co-host of the podcast Crazy; In Bed w/alyssalimp. She is also the top Google result for "insufferable lunatic." Follow this insufferable lunatic on Twitter.