facebook twitter RSS
HOT TOPICS: DSM-5Leaving AALegalizing Drugs

Science Says "Beer Goggles" Are a Myth

A brain expert says booze increases our desire, but doesn't alter who we find attractive.

Image: 

Time to stop blaming the beer. Photo via

By Bryan Le

03/04/13

| Share

It's time to stop blaming your sexual decisions on "beer goggles," because scientists now say they don't exist. The beer goggles theory tells us that after knocking back a few drinks, average-looking people morph into dazzling demigods begging for our undivided attention. But this is not the case, says Dr. Amanda Ellison, senior lecturer at the Department of Psychology at Durham University. “We still see others basically as they are,” she explains. “There is no imagined physical transformation—just more desire.” No matter how much you drink, she says, you'll have passed out long before alcohol even comes close to impairing the parts of the brain that determine who we want to take to bed. Our sexual desire is locked down deep in our “reptilian” brain, the oldest part of our genetic code, which means we have only our own desires to blame for our decisions. “Alcohol switches off the rational and decision making areas of the brain while leaving the areas to do with sexual desire relatively intact,” says Ellison. So our urges don't actually change, we are just more likely to act on them.

Find a Rehab
Most Popular
Sober Living
Anonymous Facebook Etiquette

Don't "like" me because I'm sober in AA. And stop outing me with your clicks. Follow these five steps toward social-networking propriety.

The Rehab Review
Cliffside Malibu
 
 
 
 

The “beach-house-relaxed” Cliffside Malibu claims to provide an oasis for recovering addicts and alcoholics. And that’s just what you'll get—if you’ve got the cash.

Newport Academy
 
 
 
 
 

This SoCal rehab fosters a regimented but respectful recovery environment, where teens learn how to live sober through plenty of 12-step meetings and life-skills classes—not to mention "equine-assisted psychotherapy" and mixed martial arts.

Reflections
 
 
 
 

This exclusive Northern California rehab is all about client choice—as well as golf outings, Buddhist field trips and keeping up with the office.

the fix tv