Women Wear Stronger "Beer Goggles"

By Valerie Tejeda 04/04/12

Although alcohol makes everyone rate potential partners as sexier than before, it effects women more.

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If you drink, you could wake up next to an
asymmetrical face!
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Booze makes potential partners seem sexier, according to a gasp-inducing study, but the effect isn't equal for both sexes. Researchers at Roehampton University in London sought to discover the science behind “beer goggles” by recruiting more than 100 men and women and dividing them into two groups. One group receiving alcohol, and the other a non-alcoholic beverage. After drinking, participants had to rate the attractiveness of images of male and female faces. The pictures were distorted to make some more symmetrical and some less; previous studies have shown that more symmetrical faces are generally believed to be more attractive. Both the men and women in the study had a hard time judging attractiveness—but women's perceptions were more dramatically altered. “People that had drink tended to be less good at noticing if a face was asymmetrical, they often saw it as being symmetrical when it was asymmetrical,” says researcher Lewis Halsey. “What we have shown is that people’s ability to detect symmetry is part of the explanation for the beer goggle effect.” Many of the participants admitted to meeting their spouse while drinking. “A lot of people say they met their partner when they were drunk. Are their marriages shorter or longer lasting? Does it change the nature of the relationship?” worries Halsey. More research is planned.

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Entertainment journalist and author Valerie Tejeda spends her days reporting on books, television, and all things pertaining to pop culture, and spends her nights writing novels for teens. Her stories have appeared on a variety of different publications, including but not limited to: VanityFair, MTV, The Huffington Post, TeenVogue, She Knows, Latina, The Fix, Salon.com, Cosmopolitan, and more. You can find Valerie on Linkedin and Twitter.

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