Steph Curry, NBA Logo Used To Brand Heroin Baggies

By McCarton Ackerman 05/02/16

“Thinking Steph Curry wouldn’t be happy that he is this week’s brand for heroin in Philly,” tweeted police chief Thomas Nestel.

Steph Curry, NBA Logo Used To Brand Heroin Baggies
Photo Keith Allison/Wiki Commons

Here’s a product line that the NBA won’t be endorsing: street heroin. Two separate incidents last week turned up the drug branded with the NBA logo and the likeness of NBA star Steph Curry.

Police in Philadelphia confiscated baggies of heroin branded with the face and name of the Golden State Warriors point guard, apparently a marketing strategy to link the quality of the drug to the all-star. Regional transit police chief Thomas Nestel posted a photo of the drugs on Twitter last Wednesday, and wrote, “Thinking Steph curry wouldn’t be happy that he is this week’s brand for heroin in Philly.”

According to NBC 10 Philadelphia, a Southeastern Pennsylvania Transportation Authority officer found the branded baggies in the city's Kensington neighborhood, after stopping an 18-year-old on the street Tuesday evening.

Meanwhile, police in Holyoke, Mass. apprehended 26-year-old Michael Cruz last Wednesday after busting him for dealing heroin stamped with the NBA logo out of his car, 300 feet away from a school. He has since been charged with possession of heroin with intent to distribute, violation of a drug-free school zone, and resisting arrest. He has pleaded not guilty to the charges. According to, Cruz was arrested in December, as well, after police found him in possession of 1,600 packets of heroin and $20,000 in cash. 

In 2012, heroin packets branded with the silhouette and name of Cleveland Cavaliers forward, LeBron James, were discovered in Philadelphia. Upper Darby police seized 140 packets stamped "LeBron James" and arrested 19-year-old Marlon Guess after an undercover officer paid $750 for the 140 packets. Similar to Nestel's statement about the Steph Curry seizure, Upper Darby Police Superintendent Michael Chitwood said at the time, "I don't think LeBron James would be too happy with this drug-dealer dude using his name on these street bags." 

Along the same vein, last month, a New Hampshire woman was arrested for selling bags of heroin stamped with a “Donald Trump” logo to a confidential informant. Darcie Hall, 36, sold the heroin to the informant on two separate occasions in April. Hall, who was already on probation for a conviction of cocaine possession from 2014, is expected to face a penalty for violating her probation. She has pleaded not guilty to the charges.

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McCarton Ackerman is a freelance writer and editor living in Portland, Oregon. He has been a contributor for The Fix since October 2011, writing on a wide range of topics ranging from medical marijuana in Colorado to the world's sexiest drug smugglers. Follow him on Linkedin and Twitter.