Pro-Marijuana Group Draws Criticism for 'Buddie' Mascot

Will My Insurance Pay for Rehab?

Sponsored Legal Stuff - This is an advertisement for Service Industries, Inc., part of a network of commonly owned substance abuse treatment service providers. Responding to this ad will connect you to one of Service Industries, Inc.’s representatives to discuss your insurance benefits and options for obtaining treatment at one of its affiliated facilities only. Service Industries, Inc. Service Industries, Inc. is unable to discuss the insurance benefits or options that may be available at any unaffiliated treatment center or business. If this advertisement appears on the same web page as a review of any particular treatment center or business, the contact information (including phone number) for that particular treatment center or business may be found at the bottom of the review.

Pro-Marijuana Group Draws Criticism for 'Buddie' Mascot

By Victoria Kim 10/06/15

Marijuana Buddie has drawn mixed reactions in Ohio.

Image: 
Marijuana Buddie
Photo via

There have been mixed reactions to “Buddie” the mascot, a buff superhero with a green cannabis bud for a head, but a major source of discontent is that it’s marketing marijuana to children.

ResponsibleOhio, which placed marijuana legalization on the Nov. 3 ballot, posted a photo of Buddie, who they describe as a crime-fighting scientist, on Facebook last Tuesday. Buddie is part of a social media campaign targeting millennials, according to ResponsibleOhio spokeswoman, Faith Oltman, and will only visit college campuses to promote “Buddie’s 21 and Up Club.”

Reactions to Buddie’s Facebook debut have ranged from amused college students beckoning Buddie and the Green Rush Bus Tour to their campuses (“Lol! Come to Cleveland state”), to people drawing comparisons between Buddie and Joe Camel, saying it’s blatantly marketing to children.

“ResponsibleOhio has placed a lot of emphasis on the 21 and over piece of their amendment but then comes out with a mascot styled after a superhero? It’s a pretty shameless attempt to entice young people,” Jen Detwiler, spokeswoman for Ohioans Against Marijuana Monopolies, told Cleveland.com.

The campaign is set to visit more than 150 cities and colleges around the state to get "college students excited about Issue 3." The Green Rush Bus Tour visited Miami University last month, where Buddie, decked out in a fresh lab coat, posed for photos with students and locals.

Ohioans will vote whether to legalize marijuana in the state on Nov. 3. If they vote yes, Ohio will be the sixth state to legalize marijuana, joining Colorado, Washington, Alaska, and the District of Columbia.

Please read our comment policy. - The Fix
Disqus comments
Disqus comments