Netflix Creates Weed Strains To Promote New Comedy 'Disjointed'

By Britni de la Cretaz 08/29/17

A few other Netflix shows got their own strains including Grace and FrankieArrested DevelopmentOrange is the New Black and BoJack Horseman.

Clip from "Disjointed"
Clip from "Disjointed" Photo via YouTube

Netflix unveiled an innovative promotional item for its newest show, Disjointed, which debuted on Friday—strains of marijuana inspired by 10 of its shows, for sale at a pop-up shop in West Hollywood, California. The pop-up coincided with the show’s premiere and ran through the weekend. There were 12 different dried cannabis flower strains in total.

Disjointed was created by David Javerbaum, a former writer for The Daily Show with Jon Stewart, and The Big Bang Theory creator Chuck Lorre. The show, starring Kathy Bates, tells the story of a marijuana legalization advocate who opens a medical marijuana dispensary with her son, played by Aaron Moten. They employ a small team of “budtenders” to run the shop (Elizabeth Alderfer, Elizabeth Ho, and Dougie Baldwin). Reviews for the show—which has been greenlighted for 20 episodes by the streaming service, with 10 of them dropping on Friday—have been mixed so far.

“Each strain was cultivated with the specific shows in mind, designed to complement each title based on their tone,” according to a press release sent to Variety. “For example, sillier shows may be more indica dominant, while dramedies will be more sativa dominant to help the more powerful scenes resonate.” Three of the strains are inspired by Disjointed—the Omega Strain, Eve’s Bush, and Rutherford B. Haze. The Los Angeles Times describes Rutherford B. Haze as a “moving tribute in cannabis to our 19th president, this sativa can help you begin your own personal reconstruction.”

The weed strains were not available for mail order purchase because of federal regulations, and because medical marijuana is still not legal in all 50 states. Instead, California residents who have a medcard were able to buy Netflix’s strains at Alternative Health Herbal Services—which was turned into the show’s "Ruth’s Alternative Caring" for the weekend. Netflix noted that the products were for promotional purposes and that it did not profit off their sales.

The woman in charge of Alternative Health Herbal Services, Dina Browner, was Disjointed’s cannabis consultant. “Some of the things you see on the show may—or may not—have actually happened here,” Browner told the LA Times.

Other shows that got their own strains included Grace and FrankieArrested Development, Orange is the New Black, BoJack Horseman, Wet Hot American Summer: Ten Years Later, and Chelsea.

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Britni de la Cretaz is a freelance writer, baseball enthusiast, and recovered alcoholic living in Boston. Follow her on Twitter at @britnidlc.