DJ Khaled Confronted About Promoting Alcohol On Social Media

By Victoria Kim 04/11/18

A consumer watchdog group discovered over 300 alcohol ads disguised as regular posts across Khaled's social media accounts. 

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DJ Khaled

DJ Khaled did some damage control after a consumer watchdog group shed light on his reckless promotion of alcohol brands on social media. 

In late March, Truth in Advertising led a campaign to warn the influential hip-hop producer (born Khaled Mohamed Khaled) that he was violating federal law by not disclosing his affiliation with alcohol brands.

According to TINA, until recently, “never a week went by” without the music producer posting on social media showing him “celebrating” with one of these alcohol brands—Belaire sparkling wine, Bumbu rum, Ciroc vodka and D’Usse cognac.

TINA collected more than 300 alcohol ads disguised as social media posts across DJ Khaled’s Snapchat, Instagram, Facebook and Twitter accounts from June 2017 to March 2018.

Not only did Khaled fail to distinguish ads from personal content, which is a violation of FTC law, “his promotion of alcohol to his large fanbase of minors also violates the policies of these social media platforms and industry groups,” according to Miami.com.

The hip-hop producer has worked with Jay Z, Beyoncé, and Rihanna, among others, and is known for his dynamic hype-man catchphrases like “We the best,” “Bless up,” and “Another one.”

It seems Khaled took TINA’s warning to heart. Within a week of receiving the letter, signed by organizations including Public Citizen and Mothers Against Drunk Driving, he “overhauled his social media accounts completely,” according to a TINA release, deleting or editing all alcohol-related posts across his multiple social media accounts to include the hashtag #AD.

“As an influential music icon with a substantial youth following, DJ Khaled’s move to discontinue alcohol promotion and appropriately label social media ads was overdue,” said Kristen Strader, campaign coordinator for Public Citizen.

Hawking booze wasn’t Khaled’s only snafu, nor was it his sole responsibility to bear. The consumer watchdog group reported that Khaled endorses “dozens of other services and products” without disclosing his affiliation to the companies. But while it was his responsibility to label ads, the companies’ failure to ensure Khaled’s compliance with FTC law was, too, “absolutely inexcusable,” said TINA executive director Bonnie Patten.

Strader, of Public Citizen, said hopefully Khaled and other influential people like him will continue to “do right by their fans and label all paid endorsements on social media moving forward.”

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Victoria is interested in anything that has to do with how mind-altering substances impact society. Find Victoria on LinkedIn or Tumblr

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