UK Makes Social Media Addiction Official

By Valerie Tejeda 02/14/13

"Likes" and "retweets" can provide an addictive dopamine rush, say researchers.

social media.jpg
More and more people get high on "likes".
Photo via

If you are dying for "likes," you may be suffering from an addiction to social media, which is now recognized as an official condition in the UK. Researchers at the Tavistock Institute of Human Relations in London began intensely studying social media addiction following the release of a 2012 study which claimed that sites like Facebook and Twitter can be more addictive than cigarettes and alcohol. While digging a little deeper, the researchers discovered that “likes” and “retweets” can provide users with a burst of the neurotransmitter dopamine, which in turn can become addictive. Richard Graham, consulting psychiatrist at the clinic in London, says that he has treated nearly 100 social media addicted patients a year. “They start to miss or avoid doing the necessary things in life, even at a fundamental level of self-care,” says Graham. “They delay eating or avoid eating or drinking, delay sleep, miss meetings or delay getting into work or college.” The clinic treats patients of all ages—ranging from children to 35-year-old adults, including at least one professional soccer player.

Please read our comment policy. - The Fix
valerie tejeda.jpg

Entertainment journalist and author Valerie Tejeda spends her days reporting on books, television, and all things pertaining to pop culture, and spends her nights writing novels for teens. Her stories have appeared on a variety of different publications, including but not limited to: VanityFair, MTV, The Huffington Post, TeenVogue, She Knows, Latina, The Fix,, Cosmopolitan, and more. You can find Valerie on Linkedin and Twitter.