Flappy Bird Creator Pulls Game For Being Too Addictive

By Bryan Le 02/11/14

The programmer of the smash hit mobile game says he turned his back on $50,000 a day to save gamers from themselves.

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The popular app game Flappy Bird has been removed from Apple's App Store and Google Play on Sunday by creator Dong Nguyen over fears that players are becoming too addicted.

Though the game was making $50,000 a day in advertising revenue, Nguyen pulled the game off both Android and Apple's top game lists. “Flappy Bird has unexpected effects,” said Nguyen. “It causes addiction (in) people. I think it is an unexpected problem...and I have to remove it.”

In the game, players must keep a bird aloft by tapping the screen, allowing the bird to rise and fall in time to avoid green pipes extending from the top and bottom of the screen. Players heard about its challenging difficulty and downloaded the game in droves - Nguyen estimated that Flappy Bird has been downloaded roughly 50 million times.

But between addicted players, accusations of rigging the mobile game market to inflate his game's popularity, and allegations of ripping off Super Mario's art style, Nguyen made the call to take his lucrative game down. “I can call Flappy Bird is a success of mine,” Nguyen says on Twitter. “But it also ruins my simple life. So now I hate it.” He says he will continue making mobile games, but anyone looking forward to Flappy Birds' return is out of luck: “I keep my word.”

Watch a report including someone trying to sell an iPhone with the now-unobtainable Flappy Bird for $100,000:

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Bryan Le grew up in the 90's, so the Internet is practically his third parent. This combined with a love for journalism led him to The Fix. When he isn't fulfilling his duties as Editorial Coordinator, he's obsessing over fancy keyboards he can't justify buying. Find Bryan on LinkedIn or Twitter