007 Is a "Borderline Alcoholic," Says Daniel Craig
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If James Bond always appears angry and with a vodka martini in hand, Bond star Daniel Craig says you need to simply put one and one together. In the lead-up to the latest installment of the franchise, Skyfall, which hits US theaters November 9, the current face of 007 hypothesizes that his character is "a borderline alcoholic, he always was!" The actor notes that many of Bond's traits are similar to those of the character's creator Ian Fleming. The writer "fought a lot of pain through his life. He anaesthetised himself with alcohol and painkillers," says Craig. "Skyfall however is about how Bond recovers and finds his way back into the game." It looks like sobriety may not be on the horizon for Bond anytime soon, but he is mixing up his usual hard liquor with beer—at a price of $45 million. Thanks to a controversial new product-placement deal, the screen icon, who has been drinking martinis "shaken, not stirred" since 1956, sips Heineken both in Skyfall and a new commercial for the beer, although he does still drink his martini-of-choice too. The latest 007 film was reportedly been delayed for two years due to funding problems. "The simple fact is that without [Heineken], we couldn't do it," says Craig. "It's unfortunate but that's how it is. This movie costs a lot of money to make, it costs nearly as much again if not more to promote, so we go where we can."