CBS’ 'Mom' to Raise Awareness About Opiate Addiction with New PSA

By May Wilkerson 02/15/16

The PSA aims to bring awareness to the alarming rates of overdose deaths that the U.S. is currently experiencing.

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CBS’ sitcom Mom, starring Allison Janney and Anna Faris as a mother-daughter duo both in recovery from drug and alcohol addiction, offers a light-hearted approach to heavy subject matter. And now, the show’s stars are teaming up with US Surgeon General Dr. Vivek H. Murthy to raise awareness about the US’ opioid addiction epidemic with a new PSA.

“Together, we want to raise awareness about an epidemic that is having a devastating impact on communities throughout our country,” said Dr. Murthy. “Drug overdoses kill more Americans than car crashes – a reminder that everyone struggling with addiction needs access to treatment, compassion and support.”

Mom tells the story of Christy Plunkett (Faris) and her mother, Bonnie (Janney), as they navigate recovery with the help of an AA support group. Critics have praised the series for offering a uniquely authentic portrayal of the challenges of addiction from alcoholism and drug addiction. The show, now in its third season, has also addressed other heavy topics, like gambling addiction, sex and love addiction, teen pregnancy and domestic abuse. In season two, Bonnie relapses after getting addicted to opioid painkillers, which were prescribed to her for a back problem.

The PSA will air on this Thursday, February 18, after an episode tackling the consequences of opiate addiction. “We are proud to have worked with the U.S. Surgeon General on this PSA, and hope it provides help to all those suffering from addiction,” said the show’s executive producer, Chuck Lorre.

Overdose deaths related to drug use, especially opioid pain relievers and heroin, have been rising at an alarming rate in the US over the past decade. The goal of the 30-second PSA is to bring awareness to the problem and to encourage anyone dealing with addiction, or friends or family members of someone struggling, to call the Substance Abuse and Mental Health Services Administration National Helpline at 1-800-662-HELP (4357). 

The service is confidential and free, with people available to help 24/7 every day of the year. Individuals who call will receive support as well as referrals to local treatment facilities, support groups and community-based organizations. Treatment locations and other information can also be found on: http://findtreatment.samhsa.gov.

 

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May Wilkerson is a writer, comic and Managing Editor @someecards. Co-host of the podcast Crazy; In Bed w/alyssalimp. She is also the top Google result for "insufferable lunatic." Follow this insufferable lunatic on Twitter.

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