Booze-Free Bliss: A Conversation with Sober Girl Society’s Millie Gooch

By kristinfehrman 01/14/20
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With 2020 finally here, now’s the time to start thinking about how we'll take our resolutions into the year ahead.

As I reflect on 2019, one of the major themes is how many amazing people I’ve connected with and gained inspiration from- especially other sober women.

One of those people is Millie Gooch, founder of Sober Girl Society. From her cheeky Instagram posts to those adorable enamel pins, Millie inspires other people to embrace their sobriety, one post, event, or booze-free beverage at a time.

I got the opportunity to ask her a few questions, from her own New Year’s Eve plans to how she decided to start Sober Girl Society (and yes, I am a proud member!).

When and why did you decide to put down the booze?

I’ve always had a very all-or-nothing relationship with alcohol. Blackout binge-drinking was my specialty because I never really saw the point in just having a couple. I could happily turn down a glass of wine at dinner but on a night out I’d be buying two triple-vodka Red Bulls and then mixing them into a pint glass.

Towards my mid-twenties I started to suffer with horrific anxiety (intensified by hangovers) and I began to realise that my one woman missions to get completey annihilated were becoming less about the party and more about a deep sense of self-loathing and unhappiness.

When I came out of a 6-year relationship at the start of 2018, my drinking escalated quickly in an attempt to patch up my heartbreak and in Feb 2018 on a particularly nasty hangover, something inside me snapped and I realised I could either continue in self-destruct mode or strap on my big girl pants and rebuild myself. To do this, I knew something had to seriously change and for me, that was my drinking.

I can completely relate to the “all or nothing” drinking. What tools did you use to help you stay sober when you first put down alcohol?

The first thing I did was listen to The Unexpected Joy of Being Sober by Catherine Gray on Audible and that was the motivational kick up the butt I needed. After that it was podcasts, finding new ways to relax (yoga, dancing, writing) and travelling.

How did you think of SGS?

I think it’s actually something I was trying to find for my own journey and just couldn’t so I decided to create it myself. Sobriety has made me a ‘see a problem, fix it’ kind of gal.

I was 7 months sober when I started SGS so I’d kind of already got past those initial stages and wanted something for the ‘what next’ to keep me motivated, hold me accountable and remind me why I stopped in the first place.

I always say SGS isn’t really about how to get sober because I’m not an expert but it’s more about staying sober and all the wonderful things that can happen when you are.

How do you recommend other people stay sober throughout the year?

Do things you actually like doing with people you actually like and if that means sitting at home alone watching season two of YOU on Netflix then do exactly that. More often than not I drank because I was anxious, unhappy, bored or because I thought it would make whatever I was doing, wherever I was or whoever I was with more fun.

I honestly believe it’s easier to say no to drinking when you’re happy and relaxed in your activity, company and surroundings.

 I’m really interested in these “booze free bars” and pop ups I am seeing in London. What can you tell me about them?

We are very lucky in London at the moment, pubs and bars are really recognising the demand for good alcohol-free drinks and some bars like Redemption (three venues across London) are completely alcohol-free. We also had Sainsbury’s (one of the biggest UK supermarkets) open a pop-up non-alcoholic pub called the Clean Vic (a pun on The Queen Vic from TV Programme Eastenders) in the summer and it was packed!

I’ve got my SGS pin to represent in the US! How can other women get involved?

Come follow us! At the moment we’re expanding our meet-ups across the UK but for those we can’t reach in other countries, we have threads where you can find your sober sisters.

There’s like countless friendships, a 30 strong group of women in Phoenix, meet-ups in Australia and a sober events company founded in Manchester because of those threads.

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You connect with the Sober Girl Society community on Instagram and shop the goods on Etsy.

 

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