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Disney Discontinues ‘Frozen’ Champagne-Like Drink for Kids

By May Wilkerson 12/30/15

Some say the mock alcoholic drink could give kids the wrong idea.

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Photo via Joe Seer / Shutterstock.com

Imitation booze for kids is not a good look. But Disney overlooked this fact when they created a champagne-style non-alcoholic drink for kids themed around the movie Frozen. The company has since discontinued the controversial product after UK alcohol awareness groups warned that it could encourage underage drinking.

The non-alcoholic “party drink” was advertised as a “grown-up alternative to juice and pop at parties” for “little princes and princesses across the land who want to be more sophisticated.” UK discount store Home Bargains defended their decision to sell the product, claiming it is “clearly labelled as a non-alcoholic soft drink.”

But the group said a mock alcoholic beverage could give kids the wrong idea, making drinking seem “normal” and appealing to young people. “Too often alcohol is sold as if it was a normal commodity and alcohol-like products are used to entice people into the world of alcohol,” said Jackie Ballard, the chief executive of Alcohol Concern.

A spokesperson for Disney said that the company will stop producing the product after April of 2016. And in the future, they will “no longer license Disney images to a product that is packaged to look like alcohol.” In the meantime, stick to Martinelli’s this New Year’s Eve, if you’re a kid—or if you’re an adult who wants to wake up on January 1st without a hangover.

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May Wilkerson is a writer, comic and Managing Editor @someecards. Co-host of the podcast Crazy; In Bed w/alyssalimp. She is also the top Google result for "insufferable lunatic." Follow this insufferable lunatic on Twitter.

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