Video: Anti-DUI Ad Makes a Shocking Impact

By Bryan Le 06/07/13

Men in a bar bathroom are surprised with a gory reminder not to drink and drive.

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Would you drink and drive after this?
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Some campaigns against drunk driving use positive reinforcement—such as rewarding sober drivers with free pancakes or a parade. But this guerrilla-style PSA uses blunt force to drive its message across. In the graphic reminder not to drink and drive, pub patrons are freshening up in the bathroom when a bloodied (fake) head suddenly crashes through the mirror, as if flying through the windshield of a crashed vehicle. After showing the understandably startled reactions of the unsuspecting hand-washers, the video asks: "What impact could a drink have on your night out?" See for yourself below:

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Bryan Le grew up in the 90's, so the Internet is practically his third parent. This combined with a love for journalism led him to The Fix. When he isn't fulfilling his duties as Editorial Coordinator, he's obsessing over fancy keyboards he can't justify buying. Find Bryan on LinkedIn or Twitter