Bruce Willis Hawks Cheap Polish Vodka to Save America's Troops

By Will Godfrey 08/17/11

The Die Hard star announces that his budget vodka will donate a portion of proceeds from every sale to a charity for recovering soldiers.

Now there are two more reasons to drink vodka: Compassion and patriotism. Hollywood superstar Bruce Willis demonstrated a Sixth Sense for business when he became part-owner of Polish vodka brand Sobieski back in 2009—receiving a 3.3% stake worth $4 million at the time as compensation for his work as global spokesman. Now he's spearheading a promotion that supports Fisher House, a foundation helping injured members of the US military and their families. As the Die Hard icon announced on video, from September 1st on, a percentage of the profits from every bottle of Sobierski sold in the US for a year—and a minimum of $250,000—will go to the charity. Of course, non-drinkers can feel free to donate the price of one of the super-cheap brand's bottles—as little as $14—direct if they choose. Bruce Willis is not alone among A-listers in his efforts to promote hard liquor—rapper P. Diddy sings the praises of upmarket rival Ciroc. You can see one of Willis's previous commercial appearances below.

 

Please read our comment policy. - The Fix
Disqus comments
Will Godfrey.jpg

Will Godfrey is the former editor-in-chief of TheFix. He was also the founding editor-in-chief of Substance.com, and previously co-founded a magazine for prisoners in London. His work has appeared in Salon, Pacific Standard, AlterNet and The Nation among others. He is currently the Executive Director at FILTER. You can find Will on Linkedin and Twitter.

Disqus comments