Are "Urinalyzers" the New Breathalyzers?

Are "Urinalyzers" the New Breathalyzers?

By Bryan Le 07/18/13

New nightclub tech measures your BAC in the rest room, then tells you if you're safe to drive.

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Not everyone has the cash to fork over for one of the many fancy portable breathalyzers now on the market. Enter the urine-analyzer ("urinalyzer"?): a new device which measures your BAC when you hit the restroom after a drink or ten. The device is the brainchild of marketing agency DDB and Zouk, a popular night club in Singapore, and is cleverly designed to stop drunk drivers from leaving the club. This is how it works: First, night-clubbers hand off their car keys in exchange for a special RFID card from the valet. Then when they go to take a whizz, the card will pair with the urine analyzer, which provides instant feedback on a screen above each urinal. But if someone who's gone above-limit won't heed the first warning, the RFID card warns the valet, who will then offer to call the clubber a cab or pitch them the club's own drive-home service. There's room for this tech to grow—as there's only a urinal version, so it's currently men-only—but the system has already successfully tagged 573 people over the legal limit in two weeks. Unfortunately, only 342 of those detected opted to take a cab or the drive-home service, but those numbers could be improved with police involvement. Watch DDB's own tour of the system below:

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Bryan Le grew up in the 90's, so the Internet is practically his third parent. This combined with a love for journalism led him to The Fix. When he isn't fulfilling his duties as Editorial Coordinator, he's obsessing over fancy keyboards he can't justify buying. Find Bryan on LinkedIn or Twitter

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