Teen Models Hold Cigarettes on Catwalk

By Valerie Tejeda 03/01/12

Canadian fashion designers "Dsquared" cause outrage at Milan Fashion Week.

Not a pretty sight Photo via

Canadian designers Dean and Dan Caten—known as "Dsquared"—have been slammed for showing many of their models holding cigarettes on the runway at Milan’s 2012 Fashion Week. While smoking on the catwalk is nothing new, critics have particularly rounded on this example, as some models were just teenagers. Jen McNeely, Editor-in-Chief of fashion website SheDoesTheCity.com sees the stunt as not only unoriginal but unnecessary. “If you’re doing a fashion show where the objective is... to inspire people to obtain that look and emulate that look and it’s being sold as sort of a cool, glamorous, high style kind of thing—and you’re using smoking—then you’re putting smoking into that category,” she says. “You have to take into account what the responsibility of your actions are. There should be nobody glamorizing smoking.” Ironically Dean and Dane’s fashion show debuted as the Canadian Cancer Society’s launches its March campaign to encourage people to quit smoking. No strangers to controversy, Dsquared also raised eyebrows back in September by placing bottles of Heineken in their models' hands.

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Entertainment journalist and author Valerie Tejeda spends her days reporting on books, television, and all things pertaining to pop culture, and spends her nights writing novels for teens. Her stories have appeared on a variety of different publications, including but not limited to: VanityFair, MTV, The Huffington Post, TeenVogue, She Knows, Latina, The Fix, Salon.com, Cosmopolitan, and more. You can find Valerie on Linkedin and Twitter.

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