Tasteless Game Mocking Anorexia Pulled By Amazon

By McCarton Ackerman 04/28/15

Amazon succumbed to pressure and pulled its controversial Rescue the Anorexia Girl game.

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A tasteless computer game mocking anorexia sufferers has been generating controversy from the moment it went on the market this year, but Amazon has taken a stand by pulling the game from its platform.

"Rescue the Anorexia Girl" is similar to a whack-a-mole game, but instead of hitting a mole with a mallet, players instead throw food at a female character. If the food doesn't reach her, she continues to lose weight until she eventually dies.

"Anorexia is a serious disease and fatal if not cured in time. When you have anorexia, the desire to lose weight becomes more important than anything else," noted the game's designers. "For example, a girl from new Rescue The Anorexia Girl game has started to renounce meals and even tasty cakes cannot save the situation. But now you have come, brave hero and you can save her. We believe in you!"

The product review for the game was flooded with negative reviews and angry comments on Amazon. Kelly Bradley noted that " you don't throw air at someone with cystic fibrosis, so don't throw food at someone with anorexia." Those in recovery from anorexia and bulimia also expressed concern that the game simplified an often complex eating disorder, which could further stigmatize those who are suffering with it.

"Eating disorders have the highest mortality rate of any mental illness," wrote Brian Cuban on his blog. "The science of eating disorders is firm. They are biologically based and not a choice. Simply feeding 'anorexia girl' isn't going to cure anything."

Amazing has not publicly commented on their decision to pull the game. Although the game is still available on the Android platform, it's expected to be removed from there in the coming weeks as well due to negative backlash.

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McCarton Ackerman is a freelance writer and editor living in Portland, Oregon. He has been a contributor for The Fix since October 2011, writing on a wide range of topics ranging from medical marijuana in Colorado to the world's sexiest drug smugglers. Follow him on Linkedin and Twitter.