Video: Smoking Kids Help Adults Quit

By Valerie Tejeda 06/21/12

This Thai PSA, in which kids approach adults asking for a light, has boosted calls to a quitting helpline by 40%.

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"If you smoke, you die faster" says this smoker.

A hard-hitting anti-smoking campaign in Thailand is pulling out the big guns—and small people—with a new PSA featuring kids approaching adult smokers to ask, "Do you have a light?" The Thai Health Promotion Foundation conducted a social experiment with the documentary-style commercial (below), Smoking Kid. None of the smokers agrees to give the kids a light; they remind them instead that smoking is harmful. One man lectures: “If you smoke, you die faster. Don’t you want to live and play?” The kids then turn the tables on the adults, asking "So why are you smoking?” and hand out a brochure for a smoking cessation helpline. Since airing the commercial, the foundation says calls to the helpline have increased by 40%. The ad also notes that after the children walked away, many adult smokers threw away their cigarettes—but none threw away the smoking cessation brochure.

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Entertainment journalist and author Valerie Tejeda spends her days reporting on books, television, and all things pertaining to pop culture, and spends her nights writing novels for teens. Her stories have appeared on a variety of different publications, including but not limited to: VanityFair, MTV, The Huffington Post, TeenVogue, She Knows, Latina, The Fix,, Cosmopolitan, and more. You can find Valerie on Linkedin and Twitter.