Our name captures our mission: cycling at its purest. Quality-built fixed gear bikes, directly from the manufacturer to you. That means no frills, no middle men, and best of all, a product that is as easy to use as it is affordable. And good for your health, too—for people who exercise as part of a sober lifestyle, as well as everyone else. An unbeatable price tag doesn’t have to mean a compromise in aesthetics. We feel that simplicity and efficiency are beautiful ideas, and as such, can easily translate into stylish motifs. Our bicycles come in a variety of attractive color schemes, from classic to avant-garde, and our selection is always rotating. Click here for a chance to win one!