Livr, The Popular Social Network App for Drunk People, Is A Prank

By Bryan Le 03/07/14

A number of technology sites fell for the gag thanks to a convincing roll-out campaign on Twitter and Instagram.

Convincing. Photo via

Some partiers may have been looking forward to Livr (pronounced "liver"), a social network that can only be accessed by drunk people, but unfortunately it was only a very convincing hoax.

The fake promotional video promised users a social network that could only be accessed by drunk people, which would have been verified by a smartphone breathalyzer. The "founders" of Livr even sent out a convincing press release to tech sites yesterday:

LIVR acts as a biometric bouncer to a global party. Before gaining access, users first must blow into a plug-in breathalyzer and demonstrate a minimum BAC (Blood Alcohol Content). All users on the network must achieve a minimal level of intoxication thereby guaranteeing that all users logged into LIVR at a given time are in a similar state of mind. As a user metabolizes their alcohol, they must drink more and re-check in.

Their trademarked "Drunk Dial" feature would allow users to freely drunk dial another random Livr user instead of a work colleague or significant other, as well as allow users to upload photos that only other Livr users could see. A "Truth or Dare" function promised drunken antics by connecting "users to crowd sourced activities daring them to accomplish a task, earning LIVR points when they do." The app also claimed to be able to map nearby bars according to how many people were there as well as their level of intoxication, allowing users to choose an appropriate venue for what kind of night they wanted to enjoy.

Their promotional video even featured a "Blackout Button" that would have completely erased all evidence of their night out with the press of a button.

"The beauty of the Blackout Button is that it encourages anybody using Livr to just go nuts, to have a real good time, to be their true selves, to not censor themselves because at the end of the night if they feel they've gone too far they can always black it out," said creator Avery Platz.

Despite Gizmodo confirming that the names are fake and the "founders" in the faux promotional video are actors, the story has been picked up as truth by Elite Daily, Pocket Lint, The Next Web, the Daily Mail, the Daily Dot, and Endgadget because the promotional ad, website, Twitter, and Instagram were thoroughly convincing.

See if you would have fallen for the promotional ad below:

LIVR App from LIVR on Vimeo.

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Bryan Le grew up in the 90's, so the Internet is practically his third parent. This combined with a love for journalism led him to The Fix. When he isn't fulfilling his duties as Editorial Coordinator, he's obsessing over fancy keyboards he can't justify buying. Find Bryan on LinkedIn or Twitter