Indian Smokers Get Facebook App to "Unlike" Tobacco
Sponsored adThis sponsor paid to have this advertisement placed in this section.
Starting today, tobacco fiends in India who want to quit will receive a helping hand from Nicorette—the company that sells gum and throat lozenges to would-be quitters—by way of a new Facebook application. Nicotine is the most abused, addictive and harmful substance in the world, according to many experts. Quitting smoking is notoriously difficult: The relapse rate is a daunting 85% and failure often occurs within the first week, according to the National Institute of Drug Abuse. The app, which is called "Nicorette Support," represents a new ruse for a company whose sales are sluggish due to all the competition from other patches and pills—its "Quit India" campaign, which kicked off in January, has been less than a resounding success. The app will try to offer a culturally specific, communal and personable support service to the 25 million cigarette-smoking social-network users—one fifth of all its puffers—in the fast-developing nation.