First Pot-Friendly Hotel in Colorado Opens Its Doors
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Colorado’s first openly cannabis-friendly hotel celebrated its grand opening last week, the USA Today reports. The NATIV Hotel, located in downtown Denver, offers pot-friendly patios in half of the hotel’s 16 rooms, though smoking is not allowed inside as to avoid alienating non-smokers.
The hotel offers luxury, five-star accommodations, including access to a full-service butler and a coffee bar serving up cannabidiol infused lattes. Owner Mike Alexander emphasized that NATIV has more to offer than its 420-friendly image. “It’s definitely not a stoner hotel. I think that in general, marijuana has a stigma attached to it and I think we’re breaking that,” he told ABC 7.
Though NATIV is Colorado's first openly cannabis-friendly hotel, it's certainly not the first lodging provider to accommodate the cannabis market. A map made by Colorado Pot Guide illustrates where one could find pot-friendly accommodations in the state.
Websites like airTHC (which was down at the time this article was written) and TravelTHC connect 420-friendly Coloradans with people from out of town to hotels, spare bedrooms, and rental properties where they can get high somewhat freely. Even some airbnb hosts advertise cannabis-friendly lodging for those 21 years and older.
“Some of the smaller B&Bs have reported a 300% increase in business by accommodating that crowd,” Jeremy Bamford, the CEO and founder of PotGuide.com, told The Fix. “The private residences found in our directory are picking up a lot of business. We hear from these hosts that the majority of their bookings are from people seeking marijuana friendly lodging. It’s been so successful that many are renting additional long-term properties and then renting them out short term to tourists.”