Drinking and Shopping Newest Online Scourge

By Mike Guy 12/28/11

Beer goggles and browsing can lead to serious retail regret.

Don't drink and shop

Most people drink in the evening. It just so happens that's also when most people shop online. On eBay, the traffic spikes between 6:30 to 10:30 pm; at QVC, purchases skyrocket after 7pm. One British shopping site, Kelkoo, believes that almost half the people it surveyed shopped online after drinking. The results, according to a report in today's New York Times, have led to widely disparate degrees of regret. There are people who sip wine and click on a $3 pair of knockoff sunglasses that cost $17 to ship or, in more extreme situations, those who impulse-purchasing a $10,000 motorcycle tour of New Zealand.

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