Drinking and Shopping Newest Online Scourge

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By Mike Guy 12/28/11

Beer goggles and browsing can lead to serious retail regret.

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Don't drink and shop

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Most people drink in the evening. It just so happens that's also when most people shop online. On eBay, the traffic spikes between 6:30 to 10:30 pm; at QVC, purchases skyrocket after 7pm. One British shopping site, Kelkoo, believes that almost half the people it surveyed shopped online after drinking. The results, according to a report in today's New York Times, have led to widely disparate degrees of regret. There are people who sip wine and click on a $3 pair of knockoff sunglasses that cost $17 to ship or, in more extreme situations, those who impulse-purchasing a $10,000 motorcycle tour of New Zealand.

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Mike Guy

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