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Video: Courtney Love Plugs E-Cigarettes

By Bryan Le 04/03/13

The rocker displays her new brand of rebellion in an ad for NJOY e-cigarettes.

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Love gives a f*ck (kind of) Photo via

Courtney Love proves e-cigarettes aren't just for the faint of heart with her celebrity endorsement of NJOY. In a new ad for the tobacco-free product (below), an older, well-dressed woman haughtily reprimands the former Hole rocker for smoking indoors at a posh party. “Excuse me,” says the woman with disdain, “you know, you can't smoke in here.” Sizing her up, Love replies “Relax, it's a fuckin' NJOY.” She then strides away as Hole's “Celebrity Skin” plays in the background. The commercial ends with the older woman trying a few puffs of the e-cigarette herself. The ad could signal a shift in direction for Love, who hasn't always been famous for playing by the rules.

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Bryan Le grew up in the 90's, so the Internet is practically his third parent. This combined with a love for journalism led him to The Fix. When he isn't fulfilling his duties as Editorial Coordinator, he's obsessing over fancy keyboards he can't justify buying. Find Bryan on LinkedIn or Twitter

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