Passing gas is cool, as long as you do it socially. Or...not. "Social smoking is as ridiculous as social farting," is the message behind a new televised anti-smoking ad, by the Canadian campaign Quit The Denial. In the video (below, if you can stomach it), a girl lets one rip at a party, but explains that she doesn't personally identify with the rancid habit. “Well it's true that I fart, but I wouldn't call myself a farter,” she says, “I'm a social farter.” She only does it when she's with her farter friends or as an excuse to meet guys by asking them if they want to step outside for a fart, she says. The ad suggests that you're still a smoker, even if you only do it "socially." Other campaigns by Quit The Denial include a social nibbler, who eats off others' plates instead of ordering his own meals.