Bud Light Apologizes For Label That ‘Missed the Mark’

By Brent McCluskey 04/30/15

Anheuser-Busch was forced to apologize for their latest 'Up For Whatever' campaign.

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Anheuser-Busch issued an official apology after one of their Bud Light labels sparked public outcry.

The message printed on the Bud Light beer bottles read, “The perfect beer for removing ‘no’ from your vocabulary.” Anheuser-Busch said the message was just one of over a hundred in their “Up for Whatever” campaign, but many felt it condoned sexual assaults.

“The Bud Light 'Up for Whatever' campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way,” Alexander Lambrecht, vice president of Bud Light said in the statement. “In this spirit, we created more than 140 different scroll messages intended to encourage brand engagement. It’s clear that this particular message missed the mark, and we regret it. We could never condone disrespectful or irresponsible behavior. As a result, we have immediately ceased production of this message on all bottles.”

However, some felt the company should have caught the blunder before the bottles shipped out. Many took to Twitter and other social media outlets to express their discontent.

[email protected] is trying to say they didn’t know they were making references to raping someone. How else do I Read this?” Lyndsay Kirkham tweeted.

While the most recent slogan from the “Up for Whatever” campaign caused quite a stir, most of their other messages, like “The perfect beer for tuning up the old guitar,” are comparatively harmless. 

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Brent McCluskey is a Social Media Editor at International Business Times as well as a Jedi with Sith tendencies.  He is also a reader of books, slayer of dragons, and level 80 mage.

“Yeah, I have a broad skill set. If I had to pick between being a Divergent or a wizard, I'd pick a wizard.”  His wizardness can be found on Twitter and Linkedin.