Bob Marley to Headline Mainstream Marijuana Brand
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Legendary musician Bob Marley will soon be headlining the first global brand of marijuana.
Marley was an open advocate of marijuana during his career, so it should come as no surprise that the Marley family would use his likeness for their new “premium cannabis brand” Marley Natural. The brand will include loose-packed buds, oils or concentrate, as well as pot-infused creams and various accessories.
Marley Natural products will be neatly packaged and marketed by the same company that branded Starbucks Coffee. While the Marley family has previously dabbled in licensing Marley-themed rolling papers and apparel, Marley Natural is their first venture into the marijuana biz.
“It just seems natural that Daddy should be part of this conversation,” said Cedella Marley, 47, Marley’s first-born daughter. “As Daddy would say, ‘make way for the positive day.’”
“Herb is for the healing of the nation; herb is for the mediation; herb is for the higher vibrations,” added Rohan Marley, the 42-year-old son of Bob and Rita Marley.
Marley Natural will begin selling globally in 2015, and while the company will have to wade through the ever-changing tide of marijuana regulations, the market potential is massive. Some argue that Marley would have been against such blatant capitalism, but Rita Marley says that’s simply not the case.
“You can depend on Bob, too. He’s 100% behind what is happening,” said Rita Marley. “He’s happy because this is what we dreamed of.”
Oregon and Alaska just recently voted to legalize marijuana, and as the marijuana reform continues to spread it seems all but inevitable that other states will follow suit. Brendan Kennedy, the CEO of Privateer Holdings, which owns Marley Natural, likens the movement to the end of the alcohol prohibition.
“This is what the end of the prohibition looks like,” said Brendan Kennedy. “Bob Marley started to push for legalization more than 50 years ago. We’re going to help him finish it.”