Adults Quitting Smoking Prefer Fun-Flavored E-Cigs

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Adults Quitting Smoking Prefer Fun-Flavored E-Cigs

By Bryan Le 07/22/14

Fruity flavors might seem like they're just for kids, but adult e-cig users love them too—and say it helps them quit regular tobacco.

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While it may appear to e-cigarette critics that manufactures are guilty of creating fruity flavors exclusively for the purpose of attracting the sweet-loving kid smoker demographic, a new survey has shown that fun flavors like fruit or spice are not just for kids.

That revelation came after a Senate hearing last month, where 77-year-old Sen. Jay Rockefeller (D-WV) declared that fun flavors would not appeal to him. “I am an adult,” Rockefeller said. “Would I be attracted to Cherry Crush, Chocolate Treat, Peachy Keen, Vanilla Dreams? No, I wouldn’t.”

But Jason Healy, founder and president of Blu eCigs, shot back at the senator's critique, citing a customer survey that showed grownups actually do love the supposedly kid-only flavors. The results come from a poll by vaping enthusiast site E-Cigarette Forum, which also found that “the average age of a cherry smoker is in the high 40s.”

About 74% of the site's user base is between 22 and 54, and only a quarter of them report liking tobacco-flavored e-cigs. The other three quarters of adult vapers favored fruit flavors (31%), bakery/dessert flavors (19%), and savory/spicy flavors (5%).

The poll also found that e-cig users were using the stuff to effectively quit real tobacco cigarettes. Around 89% of survey respondents said they smoked 10 cigarettes a day before they started vaping, with 88% reporting that they were no longer traditional cigarette smokers. They users said that part of their success came in using non-tobacco flavors to help them quit smoking, which allowed them to dissociate the habit from the flavor of burning tobacco.

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Bryan Le grew up in the 90's, so the Internet is practically his third parent. This combined with a love for journalism led him to The Fix. When he isn't fulfilling his duties as Editorial Coordinator, he's obsessing over fancy keyboards he can't justify buying. Find Bryan on LinkedIn or Twitter

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