Is The British Royals' Mental Health Awareness Campaign Working?

By Victoria Kim 10/11/17

An analysis of the Heads Together campaign revealed some encouraging results.

Prince William and his wife Kate Middleton

Nearly a year into launching the Heads Together campaign, Prince William, Kate Middleton and Prince Harry are seeing the real impact of raising mental health awareness.

The campaign attracted major media coverage, which a recent YouGov analysis reports had a significant impact on how people approach their own mental health issues.

According to People, the market research firm “noted a significant change” between February and May of this year. A survey of 14,000 found that just over half (51%) said it’s now easier to broach the subject of mental health

Men, specifically, were helped by the royals’ efforts, the analysis found. Thanks to Heads Together, 1.2 million more men discussed their own mental health. This is encouraging, given the fact that three-quarters of suicides in the UK are men, which Prince William said is “still a worrying statistic.”

Prince Harry was instrumental in getting more men to open up, according to the analysts. This year the younger prince reflected on the impact that his mother Princess Diana’s tragic death had on him as a child. 

He said that not dealing with her death caused anxiety and trauma that carried into his adult years.  

So where do we go from here? Prince William says there’s still more work to be done, and more people to help. “Are we missing a whole set of people who have either been in care or who have had very bad experiences at young ages, who have bad mental health already? How do we affect that demographic?” he said.

To try and fill in this gap, William, Kate and Harry donated $2.7 million to the Royal Foundation that will go to create a digital mental health resource. With it, they hope to reach a wider audience. “We’ve got to somehow catch people in their daily life to bring them into the fold and give them the help they need,” said William.

The next phase of the Heads Together campaign is “showing people why they should have a conversation,” according to the CEO of the Royal Foundation, Lorraine Heggessey.

“This funding will enable us to invest in practical tools to help people actually have those conversations,” said Heggessey.

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Victoria is interested in anything that has to do with how mind-altering substances impact society. Find Victoria on LinkedIn or Tumblr