Australia’s New 'Vitamin Vodka' Claims To Prevent Hangovers

By May Wilkerson 11/02/15

Despite its claims, does it really work?

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Tired of waking up after a night of binge-drinking with a pounding headache and urgent cravings for the greasiest burger imaginable? Hangovers are a pain. But an Australian alcohol company claims to have the solution; and no, it’s not “don’t drink.”

A new product called “Vitamin Vodka” promises to “refresh and revitalize” and “assist in the prevention of the dreaded hangover,” according to the company’s website.

And how, you may wonder? The makers say the organic liquor is made from Australian sugarcane, distilled 12 times in copper pots and infused with Vitamins B, C, and K.

“The B and C vitamins assist with hydration, as it’s primarily dehydration that creates a hangover,” said Bradley Mitton, The Vitamin Alcohol Company’s European business manager. “You consume the equivalent of one multivitamin in every four shots.”

You may have good reason to be dubious. Studies have shown that hangovers are actually caused by more than just dehydration and may be unavoidable. In fact, whether or not you get hangovers may lie in your genes.

Still, Mitton claims that his product works: very few consumers experienced hangovers when drinking only this product during a night out, according to the company’s independent testing. “The vitamins genuinely assist in offsetting the effects of a hangover in my experience,” he added. “I have never experienced a hangover the following day.”

These results, of course, may be biased. If you’re not sure if you have a hangover the next day, symptoms may include fatigue, weakness, headaches, and bad moods, according to the Centers for Disease Control and Prevention. But you probably knew that already.

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May Wilkerson is a writer, comic and Managing Editor @someecards. Co-host of the podcast Crazy; In Bed w/alyssalimp. She is also the top Google result for "insufferable lunatic." Follow this insufferable lunatic on Twitter.

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