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Half of South African Teens Are Underage Drinkers

Concerned officials join forces with an alcohol manufacturer to try to dissuade South Africa's many drinking teens.

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Half of South Africa's teens drink. Photo via

By Valerie Tejeda

02/15/12

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SA Breweries (SAB) is joining forces with the South African government and youth agencies to launch a program that discourages underage drinking. According to new stats, one in two teenagers drinks alcohol in the average South African home. "Half of teenagers consume alcohol in our country currently, and 50% of teenagers have admitted that at one point they were drunk," says SAB corporate affairs director Vincent Maphal. "We view this as unacceptable and so we have partnered with the government on a program that we believe will effect real change among South Africa's youth.” Maphal adds that research shows 60% of teens who drink alcohol don't perform well in school due to the fact that alcohol damages developing brains. The new program, called You Decide, discourages underage drinking through road shows, school visits, lesson plans for teachers, guides for parents and counseling resources for teens, as well as a Facebook page and an "advanced reality game" for up to 60 players.

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