facebook twitter RSS
HOT TOPICS: Alcoholism  Addiction  AA  Cocaine  Heroin

Video: Smoking Kids Help Adults Quit

This Thai PSA, in which kids approach adults asking for a light, has boosted calls to a quitting helpline by 40%.

Image: 

"If you smoke, you die faster" says this smoker.

By Valerie Tejeda

06/21/12

| Share

A hard-hitting anti-smoking campaign in Thailand is pulling out the big guns—and small people—with a new PSA featuring kids approaching adult smokers to ask, "Do you have a light?" The Thai Health Promotion Foundation conducted a social experiment with the documentary-style commercial (below), Smoking Kid. None of the smokers agrees to give the kids a light; they remind them instead that smoking is harmful. One man lectures: “If you smoke, you die faster. Don’t you want to live and play?” The kids then turn the tables on the adults, asking "So why are you smoking?” and hand out a brochure for a smoking cessation helpline. Since airing the commercial, the foundation says calls to the helpline have increased by 40%. The ad also notes that after the children walked away, many adult smokers threw away their cigarettes—but none threw away the smoking cessation brochure.

Rehabilitation Directories

Most Popular
Sober Living
A Man—With an Eating Disorder

When I tell people I have an eating disorder, I get surprise, sympathy, empathy and laughing-shock: "Men can have eating disorders?”

The Rehab Review
Cliffside Malibu
 
 
 
 

The “beach-house-relaxed” Cliffside Malibu claims to provide an oasis for recovering addicts and alcoholics. And that’s just what you'll get—if you’ve got the cash.

Morningside Recovery
 
 
 
 

For a “rehab near the beach” experience that isn’t quite as costly as similar SoCal competitors, head to this Newport Beach treatment facility.

AToN Center
 
 
 
 

Whether you’re interested in the 12 Steps, SMART Recovery, or holistic treatments, this luxurious, appealing and commendable 4.5 star (our system doesn't yet show the 1/2 star) San Diego rehab has a program for you. 

Reflections
 
 
 
 

This exclusive Northern California rehab is all about client choice—as well as golf outings, Buddhist field trips and keeping up with the office.

The Ultimate Guide to Rehab
 
 
 
 
 

What you need to know when choosing an addiction treatment center.

the fix tv