facebook twitter RSS
HOT TOPICS: Alcoholism  Addiction  AA  Cocaine  Heroin

Scaring Smokers Straight: The New Labels

FDA Picks Gruesome New Warnings for Cigarette Packs.

Image: 

You'll be seeing a lot of her.
Photo via fda

By Dirk Hanson

06/21/11

| Share

They’re here…  the new, intentionally awful cigarette packages the government has been threatening to threaten us with. Well, technically, the designs have been finalized; they won’t begin to appear on actual cigarette packs until September 2012. The Food and Drug Administration (FDA), whose scheme this is, does not move with undue haste when it comes to regulating tobacco.

This marks the first significant design change for cigarette package warnings in 25 years, although other countries are already experimenting with the anti-PR campaigns. Other designs include: A man with smoke pouring out of a hole in his throat, a baby contemplating a cloud of smoke, a comparison of healthy and diseased lungs, ugly teeth, a dead body, a weeping woman, and a burly guy in a black “I quit” T-shirt. For the full roster, go to the FDA site here.

The FDA says “The new warnings serve as reminders of the negative health consequences of smoking every time someone picks up a pack of cigarettes or views a cigarette advertisement.” The new graphics will cover the top 50 percent of both the front and rear panels of each cigarette package. In advertisements, the gory art will occupy at least 20% of the upper portion of each cigarette add. The new labels are mandated by the Family Smoking Prevention and Tobacco Control Act of 2009.

“President Obama is committed to protecting our nation’s children and the American people from the dangers of tobacco use. These labels are frank, honest and powerful depictions of the health risks of smoking and they will help encourage smokers to quit, and prevent children from smoking,” said Health and Human Services Secretary Kathleen Sebelius.

Each warning is accompanied by a smoking cessation phone number, 1-800-QUIT-NOW.

“The Tobacco Control Act requires FDA to provide current and potential smokers with clear and truthful information about the risks of smoking—these warnings do that,” said Commissioner of Food and Drugs Margaret A. Hamburg.

Rehabilitation Directories

Most Popular
Sober Living
A Man—With an Eating Disorder

When I tell people I have an eating disorder, I get surprise, sympathy, empathy and laughing-shock: "Men can have eating disorders?”

The Rehab Review
Cliffside Malibu
 
 
 
 

The “beach-house-relaxed” Cliffside Malibu claims to provide an oasis for recovering addicts and alcoholics. And that’s just what you'll get—if you’ve got the cash.

Morningside Recovery
 
 
 
 

For a “rehab near the beach” experience that isn’t quite as costly as similar SoCal competitors, head to this Newport Beach treatment facility.

AToN Center
 
 
 
 

Whether you’re interested in the 12 Steps, SMART Recovery, or holistic treatments, this luxurious, appealing and commendable 4.5 star (our system doesn't yet show the 1/2 star) San Diego rehab has a program for you. 

Reflections
 
 
 
 

This exclusive Northern California rehab is all about client choice—as well as golf outings, Buddhist field trips and keeping up with the office.

The Ultimate Guide to Rehab
 
 
 
 
 

What you need to know when choosing an addiction treatment center.

the fix tv