"Porta Shots" Shoots Back At Critics | The Fix
facebook twitter RSS
HOT TOPICS: Alcoholism  Addiction  AA  Cocaine  Heroin

"Porta Shots" Shoots Back At Critics

The fun-sized plastic pouches of rum, whiskey or vodka promote responsible drinking. Claims the manufacturer.


Not recommended for individual sale
Photo via

By Bryan Le


| Share

If the only complaint you've ever had about a shot of whiskey is that it can't be put in your pocket, here's a solution: Porta Shots—a brand of small plastic pouches, each containing a shot of rum, whiskey or vodka. At 3''x3'', buyers can discreetly imbibe them outside their natural drinking habitat, for better (responsibly on camping trips) or worse (underaged at school). Porta Shots' popularity with teens, and the ease with which they can be hidden, have sparked plenty of concerned criticism. But Porta Shots' founder, Andre Beukes, isn't taking these pot shots lying down. Beukes claims his product actually promotes control—since each individually wrapped package merely contains exactly one ounce of liquor. "When I got here and I asked for a rum and Coke, I was shocked to see the damn glass is about halfway full with rum," he deadpans. "I couldn't drink that. It's too strong for me."

Critics also bashed the fact that Porta Shots could be bought individually at an irresistible 75 cents a piece; Beukes says the stores responsible weren't supposed to do that: "It should be sold in a full bag. Some retailers will take them out and sell them as an individual; we don't have control over that, just by means that we don't have control over somebody else's business.” In the future, each shot will be labeled to discourage individual sale and recommend sales of packs of 25 for $14. Beukes also dismisses parents' criticism of Porta Shots as a threat to their teens, suggesting that they should keep better watch over their kids. "If you go into anybody's home that drinks, there's usually a liquor cabinet with vodka in it somewhere," he says. "How do you know that kid hasn't been drinking from that?"

Rehabilitation Directories

Most Popular
Sober Living
Normies React to the 12 Steps

"I think admitting to having a problem in general is the right first step, but to admit powerlessness is unhealthy. .. I think admitting powerlessness is more harmful because it doesn't help. Admitting that you want and need help is more useful after admittance."

The Rehab Review
Cliffside Malibu

The “beach-house-relaxed” Cliffside Malibu claims to provide an oasis for recovering addicts and alcoholics. And that’s just what you'll get—if you’ve got the cash.

Morningside Recovery

For a “rehab near the beach” experience that isn’t quite as costly as similar SoCal competitors, head to this Newport Beach treatment facility.

AToN Center

Whether you’re interested in the 12 Steps, SMART Recovery, or holistic treatments, this luxurious, appealing and commendable 4.5 star (our system doesn't yet show the 1/2 star) San Diego rehab has a program for you. 


This exclusive Northern California rehab is all about client choice—as well as golf outings, Buddhist field trips and keeping up with the office.

Capo By The Sea

Capo By The Sea offers an executive rehab program complete with medical detox and a focus on dual-diagnosis issues, as well as an outpatient option in an environment that exudes the kind of beach house optimism one would expect from an Orange County recovery outfit.

Journey Malibu

Want many of the luxury amenities A-listers have come to expect—including an enormous backyard with a pool and patio, an herb garden, a volleyball net and a spectacular vista of the Santa Monica mountains—with a recovery program to match?

The Ultimate Guide to Rehab

What you need to know when choosing an addiction treatment center.

the fix tv