Jay Cheshes
Meet the Frat Boys Behind Four Loko, America's Most Hated Beer
By Jay Cheshes
Their buzzy brew has been banned nationwide. They've been denounced by the FBI and the White House. But the three frat-boys who founded Four Loko have managed to avoid the press for over a year. Until now. Last month they gave the Fix an an exclusive interview. And they're not apologizing for anything. MORE








