New Night-Out Tactic: The "Drunk Phone" | The Fix
facebook twitter RSS
HOT TOPICS: Alcoholism  Addiction  AA  Cocaine  Heroin

New Night-Out Tactic: The "Drunk Phone"

Young drinkers carry dedicated low-end cell phones when they go out to get smashed, to avoid risking their precious smart devices.


At least the numeric keypad could stop
some drunk texting. Photo via

By Bryan Le


| Share

Technology is amazing. In 1969, we used a computer with a 0.043 MHz processor to put a man on the moon. In 2012, forward-thinking young binge-drinkers are using low-end cell phones with 800 MHz processors as “drunk phones”—decoys that they can take with them and lose on inebriated nights out with no regrets—researchers report. They came across this practice while investigating the role of beers versus other drinks on Saturday nights. “In studying beer, we started to discover that young adults cherish their smart phones and iPhones so much that they don’t want to lose them if they have an epic night out,” says Laura Krajecki, chief consumer officer at Starcom MediaVest Group. “Now they take what they call their 'drunk phone,' a cheap low-end phone, so now they are carrying two phones because they don’t want to lose their smart phone.”

Is this really the answer for America's youth? Some students confirm the potential attractiveness of such an idea to The Fix. “I don't think anyone would get [a drunk phone] unless they're ready to admit they're a drunk mess who can't handle a real phone—most people are in denial about it,” says Alexandra, a college junior. “But it's a good idea.” She knows four girls who drunkenly lost six cell phones between them in a three-week period. The strategy's potential isn't lost on Andrew, a college sophomore who almost lost his phone at one party, either—but neither is the stigma: “I feel like that would pave way for a bad first impression to people,” he says. “It's like, 'Oh hey, I have to have a second phone because I always lose mine because I'm too drunk out of my mind to keep up with it.'” But hey, at least you'll lose a phone you don't care about after you embark on some Kate Moss–style drunk dialing. 

Rehabilitation Directories

Most Popular
The Rehab Review
Cliffside Malibu

The “beach-house-relaxed” Cliffside Malibu claims to provide an oasis for recovering addicts and alcoholics. And that’s just what you'll get—if you’ve got the cash.

Morningside Recovery

For a “rehab near the beach” experience that isn’t quite as costly as similar SoCal competitors, head to this Newport Beach treatment facility.

AToN Center

Whether you’re interested in the 12 Steps, SMART Recovery, or holistic treatments, this luxurious, appealing and commendable 4.5 star (our system doesn't yet show the 1/2 star) San Diego rehab has a program for you. 


This exclusive Northern California rehab is all about client choice—as well as golf outings, Buddhist field trips and keeping up with the office.

Capo By The Sea

Capo By The Sea offers an executive rehab program complete with medical detox and a focus on dual-diagnosis issues, as well as an outpatient option in an environment that exudes the kind of beach house optimism one would expect from an Orange County recovery outfit.

Journey Malibu

Want many of the luxury amenities A-listers have come to expect—including an enormous backyard with a pool and patio, an herb garden, a volleyball net and a spectacular vista of the Santa Monica mountains—with a recovery program to match?

The Ultimate Guide to Rehab

What you need to know when choosing an addiction treatment center.

the fix tv