CDC Launches New Series of Anti-Smoking Ads | The Fix
facebook twitter RSS
HOT TOPICS: Alcoholism  Addiction  AA  Cocaine  Heroin

CDC Launches New Series of Anti-Smoking Ads

The new series will feature print and media ads from former smokers.

Image: 

Shutterstock

By Paul Gaita

07/01/14

| Share

The Centers for Disease Control and Prevention will launch a new series of print and media advertisements for its “Tips from Former Smokers” campaign. The new ads will run nationwide for nine weeks beginning on July 7 and will appear on English- and Spanish-language television, as well as radio, billboards, and online and in publications and theaters.

As with the campaign’s 2012 spots, the new ads take a hard-line approach to the negative impact of smoking upon people’s lives. One ad features a 30-year-old mother who smoked during pregnancy, which resulted in premature delivery of her baby. Others showcase individuals who have suffered strokes, lung cancer, loss of teeth as a result of their smoking habits; one woman, Terrie, did not live to see her ad reach the screen.

Each ad includes a toll-free number, 1-800-QUIT-NOW1-800-QUIT-NOW, which offers support to viewers who seek to break their own tobacco addiction, as well as the URL for the CDC’s “Tips” website, which features more personal stories from participants in the campaign. The series has proven effective in helping smokers to reduce their tobacco use; a previous run of existing ads that aired earlier this year generated more than 100,000 calls to the 800 number, as well as 650,000 unique visitors to the “Tips” site. 

The uptick in calls—an 80% increase from the week prior to the broadcast dates of the ads—represents a significant attempt by Americans to break smoking’s long-standing status as the leading cause of death and disease in this country.

More than 480,000 Americans die each year from a smoking-related disease, while 16,000 individuals are living with a smoking-related illness.

Rehabilitation Directories

Most Popular
The Rehab Review
Cliffside Malibu
 
 
 
 

The “beach-house-relaxed” Cliffside Malibu claims to provide an oasis for recovering addicts and alcoholics. And that’s just what you'll get—if you’ve got the cash.

Morningside Recovery
 
 
 
 

For a “rehab near the beach” experience that isn’t quite as costly as similar SoCal competitors, head to this Newport Beach treatment facility.

AToN Center
 
 
 
 

Whether you’re interested in the 12 Steps, SMART Recovery, or holistic treatments, this luxurious, appealing and commendable 4.5 star (our system doesn't yet show the 1/2 star) San Diego rehab has a program for you. 

Reflections
 
 
 
 

This exclusive Northern California rehab is all about client choice—as well as golf outings, Buddhist field trips and keeping up with the office.

Capo By The Sea
 
 
 
 

Capo By The Sea offers an executive rehab program complete with medical detox and a focus on dual-diagnosis issues, as well as an outpatient option in an environment that exudes the kind of beach house optimism one would expect from an Orange County recovery outfit.

Journey Malibu
 
 
 
 

Want many of the luxury amenities A-listers have come to expect—including an enormous backyard with a pool and patio, an herb garden, a volleyball net and a spectacular vista of the Santa Monica mountains—with a recovery program to match?

The Ultimate Guide to Rehab
 
 
 
 
 

What you need to know when choosing an addiction treatment center.

the fix tv