"Social Farting" Ad Takes Aim at Social Smokers

Passing gas is cool, as long as you do it socially. Or...not. "Social smoking is as ridiculous as social farting," is the message behind a new televised anti-smoking ad, by the Canadian campaign Quit The Denial. In the video (below, if you can stomach it), a girl lets one rip at a party, but explains that she doesn't personally identify with the rancid habit. “Well it's true that I fart, but I wouldn't call myself a farter,” she says, “I'm a social farter.” She only does it when she's with her farter friends or as an excuse to meet guys by asking them if they want to step outside for a fart, she says. The ad suggests that you're still a smoker, even if you only do it "socially." Other campaigns by Quit The Denial include a social nibbler, who eats off others' plates instead of ordering his own meals.