Burger King Now Serving Beer and Wine at Test Locations | The Fix
facebook twitter RSS
HOT TOPICS: Alcoholism  Addiction  AA  Cocaine  Heroin

Burger King Now Serving Beer and Wine at Test Locations

Following Starbucks' lead, Burger King and Sonic test the market for fast alcohol.

Image: 

Have it your way.
Photo via freerepublic

Would you like to super size that beer? Three test Burger Kings are now offering beer and wine served at the “Whopper Bar” to their standard fare. In a bid to boost sales and compete with casual dining places like Applebee’s and TGIF’s, the BK has already opened its kiosk-type Whopper Bars near colleges in New York City, Kansas City, Las Vegas, Miami and Orlando, complete with a selection of brews. Not wanting to miss out on the action, Sonic will open two new drive-ins this summer in Florida, where they will sell beer to go with their $1.99 hot dogs. On the West Coast, coffee peddling giant Starbucks recently began serving beer and wine in a handful of Seattle stores.  But the trend has its critics. "Fast food plus fast alcohol equals fast drunks," warns Michele Simon, research and policy director at the Marin Institute, an alcohol industry watchdog group. Beer or wine sold at fast food outlets might give young people the wrong message, adds Christopher Muller, dean of Boston University's School of Hospitality Administration. "You don't want someone downing a quick beer, then getting into their cars and driving off. It's a delicate balance of risk and reward."

Fast food chains have long been selling beer with food in Europe, but the practice is being tested in the U.S. mainly because of the slumping economy—and only in states where regulations permit it. Ron Paul, president of restaurant consulting firm Technomic, told USA Today that in a tough economy, the move to alcohol can help boost typically slow evening business. It remains to seen if it will catch on, as many critics argue that access to alcohol in fast food restaurants can only lead to trouble. And speaking of trouble, what about those seeking the ultimate in fast food refinement, the drive-thru beer? Sorry, but Burger King and Sonic both say the sale of alcohol will be on-premise only.

Rehabilitation Directories

Most Popular
The Rehab Review
Cliffside Malibu
 
 
 
 
 

The “beach-house-relaxed” Cliffside Malibu claims to provide an oasis for recovering addicts and alcoholics. And that’s just what you'll get—if you’ve got the cash.

Morningside Recovery
 
 
 
 

For a “rehab near the beach” experience that isn’t quite as costly as similar SoCal competitors, head to this Newport Beach treatment facility.

AToN Center
 
 
 
 

Whether you’re interested in the 12 Steps, SMART Recovery, or holistic treatments, this luxurious, appealing and commendable 4.5 star (our system doesn't yet show the 1/2 star) San Diego rehab has a program for you. 

Reflections
 
 
 
 

This exclusive Northern California rehab is all about client choice—as well as golf outings, Buddhist field trips and keeping up with the office.

Capo By The Sea
 
 
 
 

Capo By The Sea offers an executive rehab program complete with medical detox and a focus on dual-diagnosis issues, as well as an outpatient option in an environment that exudes the kind of beach house optimism one would expect from an Orange County recovery outfit.

Journey Malibu
 
 
 
 

Want many of the luxury amenities A-listers have come to expect—including an enormous backyard with a pool and patio, an herb garden, a volleyball net and a spectacular vista of the Santa Monica mountains—with a recovery program to match?

The Ultimate Guide to Rehab
 
 
 
 
 

What you need to know when choosing an addiction treatment center.

the fix tv