Bollywood Films Lead Indian Kids to Drink | The Fix
facebook twitter RSS
HOT TOPICS: Alcoholism  Addiction  AA  Cocaine  Heroin

Bollywood Films Lead Indian Kids to Drink

Indian children who see alcohol on the silver screen are three times more likely to try drinking.


Real action heroes drink tea. Photo via

By McCarton Ackerman


| Share

Bollywood has a huge influence on India's culture; a new study shows it's also influencing drinking among children there. Research presented at the World Congress of Cardiology in Dubai showed that while 10% of Indian students aged 12-16 had tried alcohol, students who were most exposed to alcohol use in Bollywood films were 2.78 times more likely to have tried it, compared to those who were least exposed. Even when adjustments were made for aspects such as demographic variables and social influences, students most exposed to the alcohol use in these films were 1.49 times likelier to drink. "These results show that exposure to alcohol use depictions in Bollywood films is directly associated with alcohol use among young people in India," says Dr. GP Nazar of Health Related Information Dissemination Against Youth. "While alcohol advertising is banned in all Indian media and scenes that justify or glorify drinking are not allowed in Bollywood films, there is no dedicated health legislation that prohibits the depiction of alcohol in these films and there is a clear need for an immediate alcohol control policy." But findings such as these aren't limited to Bollywooda similar study involving Western films showed that kids most exposed to alcohol in movies are twice as likely to drink as opposed to kids least exposed to it. The average age of first alcohol consumption in India today is 19drastically down from 28 in the 1990s.

Rehabilitation Directories

Most Popular
Sober Living
PMS: A Natural Threat to Sobriety

I remember slamming things around the kitchen one night and feeling like I’d lost my mind. I was angry about something so minor, I literally can’t remember what it was and I don’t know that I knew then either

The Rehab Review
Cliffside Malibu

The “beach-house-relaxed” Cliffside Malibu claims to provide an oasis for recovering addicts and alcoholics. And that’s just what you'll get—if you’ve got the cash.

Morningside Recovery

For a “rehab near the beach” experience that isn’t quite as costly as similar SoCal competitors, head to this Newport Beach treatment facility.

AToN Center

Whether you’re interested in the 12 Steps, SMART Recovery, or holistic treatments, this luxurious, appealing and commendable 4.5 star (our system doesn't yet show the 1/2 star) San Diego rehab has a program for you. 


This exclusive Northern California rehab is all about client choice—as well as golf outings, Buddhist field trips and keeping up with the office.

Capo By The Sea

Capo By The Sea offers an executive rehab program complete with medical detox and a focus on dual-diagnosis issues, as well as an outpatient option in an environment that exudes the kind of beach house optimism one would expect from an Orange County recovery outfit.

Journey Malibu

Want many of the luxury amenities A-listers have come to expect—including an enormous backyard with a pool and patio, an herb garden, a volleyball net and a spectacular vista of the Santa Monica mountains—with a recovery program to match?

The Ultimate Guide to Rehab

What you need to know when choosing an addiction treatment center.

the fix tv