facebook twitter RSS
HOT TOPICS: Alcoholism  Addiction  AA  Cocaine  Heroin

After Legalizing Pot, Colorado Tries To Stop Stoned Driving

Starting March 10, the state will begin airing television ads designed to keep citizens from driving while high.


Not driving okay. Paramount Pictures

By Shawn Dwyer


| Share

Like driving drunk, the state of Colorado views driving under the influence of marijuana as serious offense. But a new ad campaign set to be released next week actually pokes fun at the problem.

Spearheaded by the Colorado Department of Transportation, the “Drive High, Get a DUI” campaign will spend $1 million on television ads that take a humorous approach to preventing drivers from getting behind the wheel stoned. The ads are centered around stoners unable to effectively perform regular activities like playing basketball or hanging a flat-screen TV properly. One ad shows a backyard cook trying to light a grill without realizing he’s missing the propane tank and features the tagline, “Grilling high is now legal. Driving to get the propane you forgot isn't.”

"Enforcement is very important when it comes to impaired driving, but education is equally important," said Bob Ticer, the police chief of Avon, CO and the chairman of Colorado's Interagency Task Force on Drunk Driving.

It remains uncertain, however, just how serious a problem driving high has been or will be in the state, since the Colorado State Patrol just began keeping track of stoned drivers this January. But of the 61 impaired drivers arrested so far, 31 were found to be under the influence of marijuana. Colorado’s companion in legalizing recreational pot, Washington, has been keeping track and saw more than 1,300 drivers test positive for marijuana last year – a 25 percent increase from 2012. And that’s before their legal weed law has been implemented.

Colorado will also air a Spanish language ad that features the line, “When you use marijuana, don’t drive.” Meanwhile, dispensary owners have played a part in getting the word out by hanging “Drive High, Get a DUI” posters in their stores.

The state’s $1 million ad campaign was funded with a federal grant from the National Highway Transportation Safety Administration.

Watch a local news report on the new campaign:

Rehabilitation Directories

Most Popular
Sober Living
A Man—With an Eating Disorder

When I tell people I have an eating disorder, I get surprise, sympathy, empathy and laughing-shock: "Men can have eating disorders?”

The Rehab Review
Cliffside Malibu

The “beach-house-relaxed” Cliffside Malibu claims to provide an oasis for recovering addicts and alcoholics. And that’s just what you'll get—if you’ve got the cash.

Morningside Recovery

For a “rehab near the beach” experience that isn’t quite as costly as similar SoCal competitors, head to this Newport Beach treatment facility.

AToN Center

Whether you’re interested in the 12 Steps, SMART Recovery, or holistic treatments, this luxurious, appealing and commendable 4.5 star (our system doesn't yet show the 1/2 star) San Diego rehab has a program for you. 


This exclusive Northern California rehab is all about client choice—as well as golf outings, Buddhist field trips and keeping up with the office.

The Ultimate Guide to Rehab

What you need to know when choosing an addiction treatment center.

the fix tv