Adults Quitting Smoking Prefer Fun-Flavored E-Cigs | The Fix
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Adults Quitting Smoking Prefer Fun-Flavored E-Cigs

Fruity flavors might seem like they're just for kids, but adult e-cig users love them too—and say it helps them quit regular tobacco.

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By Bryan Le

07/22/14

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While it may appear to e-cigarette critics that manufactures are guilty of creating fruity flavors exclusively for the purpose of attracting the sweet-loving kid smoker demographic, a new survey has shown that fun flavors like fruit or spice are not just for kids.

That revelation came after a Senate hearing last month, where 77-year-old Sen. Jay Rockefeller (D-WV) declared that fun flavors would not appeal to him. “I am an adult,” Rockefeller said. “Would I be attracted to Cherry Crush, Chocolate Treat, Peachy Keen, Vanilla Dreams? No, I wouldn’t.”

But Jason Healy, founder and president of Blu eCigs, shot back at the senator's critique, citing a customer survey that showed grownups actually do love the supposedly kid-only flavors. The results come from a poll by vaping enthusiast site E-Cigarette Forum, which also found that “the average age of a cherry smoker is in the high 40s.”

About 74% of the site's user base is between 22 and 54, and only a quarter of them report liking tobacco-flavored e-cigs. The other three quarters of adult vapers favored fruit flavors (31%), bakery/dessert flavors (19%), and savory/spicy flavors (5%).

The poll also found that e-cig users were using the stuff to effectively quit real tobacco cigarettes. Around 89% of survey respondents said they smoked 10 cigarettes a day before they started vaping, with 88% reporting that they were no longer traditional cigarette smokers. They users said that part of their success came in using non-tobacco flavors to help them quit smoking, which allowed them to dissociate the habit from the flavor of burning tobacco.

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